Bullet Promises No Price Increases Through the End of the Year
Maintaining or dropping prices part of strategy to support distributors.
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"Given Bullet's price promise to the market, we're committed to maintaining prices to support our distributors, in spite of the increasing costs associated with importing our products," explained Bob Herzog, president at Bullet. "Holding our prices—and even dropping them on key items—is critical to going after new business and pursuing growth opportunities for both Bullet and our distributor partners."
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