Bullet to Focus on Aggressive Pricing for Blank Headwear
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“This change will allow our customers to get the best value on their headwear purchases by combining Bullet’s low product prices with our embroiderers’ decorating expertise and efficiency,” explained Bob Herzog, Bullet’s president. “By eliminating embroidery at our facility, we can continue to offer our customers the lowest priced headwear solutions while reinvesting our resources into the larger portions of our business in order to offer our customers the best overall values in the market. The bottom line is that our customers will pay a lower net price by having Bullet focus on what it does best and letting our embroidery partners do what they do best.”
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