Broder’s Alpha Division Ups The UPF Protection
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“BroderBros. and Alpha are continually looking for innovations to bring value to our customers and let them provide the most cutting-edge apparel to their customer base,” says Andrea Engel, vice president, merchandising, BroderBros. “Columbia’s Omni-Shade is a perfect example of how we can take a product that is incredibly successful at the retail level and make a new and attractive product offering to our imprintable customers.”
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