BroderBros. Hosts ISS Gala Featuring Retired Dallas Cowboy Randy White
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“There are strong correlations between the success that Champion’s Double Dry has had at the retail level and the product’s success in the imprintables industry,” noted Andrea Engel, vice president, marketing, BroderBros. Co.
“New fabric technologies are a growing trend that has had a tremendous impact on the corporate apparel business,” Engel concluded. BroderBros. will debut seven new Champion performance styles in October 2009. In addition to performance styles, Champion will reintroduce several of its top-selling activewear styles, with new exterior branding. The “C” logo will be added to their most popular T-shirt, and fleece styles, in visible locations on the garments.
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