BroderBros. Co. Announces Updates to Popular Authentic Pigment Brand
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BroderBros.Co. Exclusively Offers New Retail Brand
Alpha, NES and BroderBros. announced the companies will exclusively launch the PlayBack brand, also known as PurePlay in retail markets, this fall. PlayBack’s mission is to reinvent apparel in order to deliver a fashionable, stylish product that employs the most ecologically friendly process available. The brand’s mission is summed up in its tagline, “Clothes for the Regeneration.”
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