Broder Debuts Seasonal Catalog Program
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The 68-page mini catalogs are ideal for mailings. Retail selling copy compliments the detailed photography to illustrate the use and benefit of each garment. The catalogs are also priced specifically for end-users.
“Shopping from the big book has become cumbersome and overwhelming for many of our end-users who are busy with their own priorities,” said Girisha Chandraraj, vice president of marketing for Broder Bros. “These smaller, easy-to-use-and-read books will be far more efficient because they will be targeted to individual selling seasons.”
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- Companies:
- Alpha Industries
- Broder Bros.
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