Broder Bros. Co. Announces Second Quarter 2009 Results
As soon as inventory levels reached target levels, Broder communicated to customers that it was in-stock through a series of promotions. Since then Broder has begun to restate its value proposition to its customers with “three promises.” The first of the three promises is that Broder will be in-stock in the most popular products. The second is that Broder will ship the order accurately. The third is that Broder will not be under-sold. During the first three weeks since restating Broder’s value proposition, Broder’s strong product availability, high-quality operations and competitive pricing have resulted in few service failures, minimal claims expense and an encouraging improvement in sales performance relative to second quarter 2009 performance.
- Companies:
- Alpha Industries
- Broder Bros.