Bodek and Rhodes Embraces Global Market with Latin-Inspired Line
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“The Latino market is the fastest-growing segment in the United States right now and will make up 20 percent of the population within the next 10 years,” said Mike Rhodes, company president. “So we’re really excited about this brand, not only because of the executive niche that it fills, but also because of the Latin complement it brings to our 35 brands for next year. Cubavera’s fashion and quality is truly superb, and it’s just a great-looking, comfortable line no matter who you are.”
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