Bodek and Rhodes Brings High Performance Home
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To help customers find performance styles, Bodek and Rhodes has created a link in each product category on their Web site (such as polo shirts or jackets) that narrows the search to all the enhanced-features styles in that category.
According to Mary Ellen Pahlka-Hudicka, director of marketing communications, many of the enhanced features are compiled in a single style. She commented, “We like to give as many true benefits to the customer as we can. For instance, our UltraClub Soft Shell jackets are warm, flattering, waterproof and windproof. And on top of that, we added a thumb stirrup that’s especially handy for runners, specialty music-player and phone pockets and a flexible, movement-friendly fabric.”
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