Bodek & Rhodes Honored by AIA at Annual Convention
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AIA franchisees voted for their choice to win the “Most Innovative and Effective Promotions” award based on supplier’s self promotions throughout the year. A notable favorite was Bodek & Rhodes’ pre-convention marketing communications with AIA franchisees. The campaign, “Relax… Bodek and Rhodes takes care of you,” demonstrated the similarities of doing business with Bodek & Rhodes to a day at the spa, and included special indulgences ranging from hot stones and massage rollers, and culminated with actual massage therapists at the company’s exhibit.
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