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BIC Group indicated it expects its promotional product business to see increases in the near future. "For BIC APP, the timing of the upturn in net sales will be a function of the economic recovery of developed countries, but, more importantly, it will rely on our ability to regain market shares," the statement said. "As a consequence, we expect to reach low to mid-single digit annual sales growth within the next 3 to 5 years."
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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