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By divesting the funeral stationery business, BIC APP underscores its commitment to the promotional Products industry. "Our core business is promotional products and this step allows us to purely focus on the process of integrating the operations of Norwood and BIC Graphic," added Paillot. "As we continue to build on the best practices of each brand, we are confident that our new organization will be the most customer service focused and efficient in the industry."
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