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5. Take a Lesson
Siegel offered an example promotion Towel Specialties did for a college alumni association. "They ended up packaging two of our Waffle Weave Robes in a cloth-lined wicker gift basket and sold them to alumni as a 'His and Hers' set," he said. "They have placed several reorders with us over the years."
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- Companies:
- Boca Terry
- Towel Specialties
E
Colleen McKenna
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