The Right Instrument
For people performing field work under extreme conditions, the pen is invaluable. It writes upside down, on walls, in weightless environments, underwater, in other liquids and in extreme temperatures. “We’re a very unique writing instrument; we write where other pens won’t. We are definitely the go-everywhere, writes-everywhere pen,” commented Timothy Lawson, director of marketing for the Boulder City, Nevada-based company.
The original astronaut model, a sleek rounded pen, is still available and usually piques the interest of those who collect space memorabilia—a built-in marketing angle for space- or technology-themed promotions. Another Fisher offering, the Millennium pen, also has a great hook: it’s equipped with a special ink chamber that is guaranteed to write for 80 years. “It’s a very interesting pen to think about giving to a newborn … engraved on it is his or her name, weight and birthdate, as it’s going to last them a lifetime,” Lawson suggested. It would also be great for a groundbreaking ceremony.