Art of the Industry Showcases Long-lost Promotional Artwork at The PPAI Expo in Las Vegas
Babbitt purchased the collection from a U.S. holding company, which acquired it from the assets of another company in 2009. The collection has changed hands several times prior to that, with one of the major moves coming in 1988. That year saw the acquisition of the Champion Advertising Calendar Division of Atwater Group Inc., also known as the Champion Line and the John Baumgarth Company. It was the John Baumgarth Company that paid for the photoshoot of the then-unknown Marilyn Monroe in1949, which resulted in the "Golden Dreams" image later used as the centerfold in the first issue of Playboy.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.