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Also, Under Armour has made some costly investments, including its 10-year uniform partnership with Major League Baseball and its connected fitness apparel. And while a lot of these investments have not paid out the way Under Armour hoped, some categories are still strong. Connected footwear, digital apps and trendy athleisure clothing have proven themselves valuable to Under Armour's portfolio.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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