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The collection is composed of three design principles: bold layering and silhouettes, comfortable and light technical fabrics and "fine design details," according to Under Armour's website.
After Under Armour's disappointing sales figures last quarter, it will be interesting to see if this athleisure push will result in a sales bump.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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