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"This technology and what it means to end-users is by far the most exciting thing to happen in our industry since the creation of the logoed T- shirt," Warmbrodt explained. "The majority of distributors I've spoken with have a vague feel for the topic, but don't really feel comfortable translating this into what the end-user ultimately wants and needs, a way to effectively measure ROI as well as create ongoing marketing opportunities. I am passionate about this topic and really enjoy sharing what I know with distributors."
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- Companies:
- Ariel Premium Supply
- People:
- Joe Warmbrodt
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