Amazon Launches Promotional Tool for Giveaways
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To use the tool, visit www.amazon.com find the eligible prize item on Amazon and click "Set up a giveaway" on the product detail page. Determine the giveaway details, such as requiring participants to follow your brand on Twitter or determining that every 500 entrants will win, and then pay for the prizes (up to 50 items or $5,000 total value per giveaway). The host will receive a link to the giveaway, enabling sharing to potential participants however desired. Amazon will ship the prize directly to the winners. All giveaways expire when the prizes run out or in seven days, whichever happens sooner.
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