Alpha, Broder and Columbia – an ABC Expansion
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Alpha will offer the new Utilizer and Nordic Point fleece. The Utilizer features Columbia’s exclusive Omni-Shade sun protection technology, which blocks more than 93 percent of the sun’s harmful rays. The Nordic Point fleece is an eco-friendly fleece crafted from post-consumer recycled materials.
Innovations in soft shell jackets now deliver all of the warmth without bulk, and Columbia’s Single Track Soft Shell and Double Whammy jackets offer higher-end options for even the most fashion-forward customers. Alpha will also carry improved versions of Columbia’s popular Falmouth and City Trek jackets.
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- Companies:
- Broder Bros.
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