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AHEAD was acquired by Sweden-based New Wave Group AB (NEWAb.ST), the parent company of Cutter & Buck, in the summer of 2011.
AHEAD is best known for its premier headwear collections that feature original approaches to logo embroidery options. The company has been able to capitalize on the golf industry’s desire for high-quality graphics on headwear and an array of garments. AHEAD operates four distinct business units: Men’s Apparel, AHEAD Headgear, the “Heavy Metal” line of golf accessories and the “Kate Lord Collection” of women’s hats, apparel and accessories.
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