Admore's "Secrets of the Mummy" Campaign Wins Big at The Gold Ink Awards
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Admore, a division of Ennis Inc., is a leading manufacturer of folders, binders, portfolios and other presentation products. "Secrets of the Mummy" has been recognized as a remarkable piece in part because of the back story involved in its construction. Unable to find a suitable mummy photo, Admore created their own. Medical gauze was dyed with a coffee/tea mixture and wrapped around cardboard. Sunken eyes made of polyester plate material were added and then the creation was photographed. The 11,000 customers who received the interactive custom die cut folder were able to unwrap their Mummy and reveal secrets that included special offers. A piece of real gauze was attached to each folder to enhance the overall effect.
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