What's the Plan?
9 ways to update your calendar and planner promotions
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1. Remove the Dates
You are probably thinking, “What is this nonsense? Remove the dates from planners? Who does that?” Chameleon Like does, and the reasoning is sound. Pierre Martichoux, president of the Gilroy, California-based journal supplier, explained why not including dates on planners helps lengthen the use of a product. “We feel that selling non-dated planners is often a great option as they do not ‘expire’ and give flexibility to the client to give out the journal at any time of the year,” he said. If the end-user who receives the notebook wants to add a date, he or she can. “We do offer a few options of fillers, such as non-dated weekly pages, where recipient write the date for each week,” Martichoux said.
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- Companies:
- Chameleon Like
- House of Doolittle
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Colleen McKenna
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