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7. Know how your client wants the shirt used after the promotion
Scult suggested asking end-buyer what they want users to do with the shirt after the event or promotion. Do they want end-users to wear it again or donate it to Goodwill? If you can make the T-shirt a favorite of the user, then your client gets more impressions and you get a repeat order. "A T-shirt is just T-shirt, until it becomes your favorite thing to pull from a warm dryer and wear again and again," Scult concluded.
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Colleen McKenna
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