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Insights from the survey include:
- 76 percent of respondents attend trade shows to generate leads.
- Tech products are by far the most popular promo product for trade show attendees.
- The most common sales strategy for using promotional products at trade shows is in return for a one-on-one conversation, according to respondents from companies with 50-999 employees.
“Trade shows are one of the best ways to bring people together,” said Kevin Lyons-Tarr, CEO, 4imprint. “We learned a great deal about how exhibitors make those vital one-on-one connections and the role promotional products play.”
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