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In a blog post, PPAI president and CEO Paul Bellantone, CAE, commented on news reports focusing on the money spent by the IRS on promotions for the conference. "I, like many of you, was disappointed by the IRS' conduct of late, but I was dismayed by the ensuing media portrayal of our industry," he said. "Simply because our products are tangible, memorable and long-lasting—all attributes that contribute to their effectiveness—they are easy targets for sound bites."
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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