A few ideas to consider:
* Review your video archives, looking for material that's still pertinent to your current products and services. Be prepared to edit out any content that's outmoded and not useful to the audience, says Garnett, such as long animated logo openings. Social media users have no patience for content that doesn't get right to the point.
* Length is relative to the value of the information being offered, Garnett explains. It might take an instructor 10 minutes to demonstrate a dessert recipe from a cookbook offered on a publisher's Web site, while a marketer of Mediterranean cruises might break its videos into shorter, highlight-driven spots.
* Lead with messaging that sounds both interesting and possible, say Garnett, since people will give you just 10 to 15 seconds to make your case before clicking away.
* Remember to post video content to all aspects of Facebook, says Lombardo, including status updates and features on fan pages and groups. With Twitter, marketers can point back to videos hosted on their sites or use Twitter video-sharing applications like Vidly, Twiddeo and TwitVid, among others