1006_TS_Intro
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More than any other venue, the trade show is the opportunity to present oneself to a large number of potential customers in rapid succession. Unfortunately, every other booth is attempting to do the same, so what can be done to distinguish oneself from the crowd? It takes a spectator fewer than five seconds to walk past a stall and into a competitor’s arena, and the trick is making those five seconds impressive enough to cause the attendee to linger and look, buying another five seconds to make a sale.
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