A quick peek at a few of my stories for our upcoming August issue:
Holiday and Seasonal: On Greeting Cards
The likelihood that your client is targeting a multicultural end-user base is reasonable, so you are going to want to tailor your promotional copy accordingly in order to avoid hurt feelings among recipients. "A basic rule of thumb is businesses don't want to say Merry Christmas, businesses want to say happy holidays," said Joel D. Schaffer, MAS, CEO of Soundline Inc., Randolph, N.J. He noted as well that generic seasonal imagery, such as snow, is often preferred to Christian iconography like ornaments and Christmas trees. He explained however, that this was only a general guideline and that companies will sometimes opt for religion-specific greetings based on the personal preference of management or knowledge of their intended end-user group's faith.
- Categories:
- Paper Products
- Companies:
- Meetings Direct
- Soundline