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I was reading through the news the other morning and came across an article detailing how mortgage prices were at an all-time low. At 3.6 percent interest rate, it seemed like the American dream should be in reach for everyone. However, the immediate next article read, "Generation Rent—The Slamming Door of Home Ownership." The last few years have been an interesting ride to say the least, but the relationship between rental versus buying seems to be one of the most telling signs of the economy. If you were financially sound and established enough going into the economic storm and put a strategic plan in place, the last four years could have profitable in many ways.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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