You DON'T Need An Elevator Speech

There is an old Egyptian proverb: "Your answers tell me how clever you are. Your questions tell me how wise you are."

Recently an old industry friend emailed me and said she was getting back into the business and was wondering if I would share with her my "elevator" speech. As most of you know, an elevator speech is that memorized little thirty-second or fifty word piece of bait that weʼre supposed to dangle in front of someone when they ask that inevitable question, "So, what is it that you do?" It derives its name from the amount of time you have in an elevator for a conversation. The idea is that you toss them that bait so you can hook ʻem, reel ʻem in and net ʻem before the elevator doors open. Maybe at least be able to exchange business cards and have a warm call to follow.