Would You Fire This Customer?
Have you ever had to fire a customer? I know I have. Read on to see my suggestions on when and if you should give up on a promotional products account. Here's a letter from a promotional products distributor that best illustrates this not-too-uncommon dilemma:
"I have an immediate question and something that has given me sleepless nights. I'm into keeping all my customers happy, just like you suggest. But, I'm contemplating firing a customer. The problem is, in the past they've sent in a lot of business. As a company, their revenue is large, but in the last few months of working with them, they have not been as profitable as we would like them to be. They have become very difficult and irrational when I try to educate them on this industry. I believe they may be shopping my ideas and only looking for the lowest price. Do I fire this customer, or continue sleepless nights or devoting my time to an unhappy group of people?"