Work Out Your Wallet

Brands like Lululemon and Under Armour make gear fit for everyone from extreme athletes to workout newbies. Their garments wick away moisture, feature anti-microbial properties, and even have hidden pockets for keys, phones and MP3 players (much like the sportswear in this industry). All of these accessories help during hours of sweating at the gym. But these brands have also introduced another element to exercise gear: increased prices. With a pair of spandex running from $75 to $100, their garments are far from affordable, but people continue to purchase them. (Lululemon made over $70 million last quarter alone.)