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My favorite social media site is Instagram. Though the actual website is Statigram, the site started out as the smartphone application Instagram (available for Androids and iPhones). It is essentially Twitter, but with pictures filtered in Kelvin, Toaster or Lo-fi (among others). It may not sound relevant to promotional products until you hear that Mashable reported 40 percent of top brands are on Instagram and that Facebook just purchased it for $1 billion. The retail marketing campaigns are working (especially when linked to Facebook and Twitter). Here is why you (and your clients) should be on Instagram:
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Colleen McKenna
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