Why The Why Is So Important
Simon Sinek, author of Start With Why, found that there was a unique pattern between inspired brands like Apple, Google, and Nike. While most brands focused on WHAT they did, and HOW they did it, inspired brands focused on WHY they did it.
As we mentioned in our last blog, Intro to Big Picture Promo, marketing in the digital age is less about filling a need and more about connecting on a deeper level. That deeper level of connection is centered around the WHY of a brand.