What's Your Industry IQ?
As they often do, a discussion recently in a LinkedIn Group went off in an interesting direction.
It started with a comment about people not having access to professional industry research tools to do their own inquiries. The complaint was that some appear to just use LinkedIn Groups for product searches. Someone else wondered if some of these folks had ever been to an industry trade show. The discussion wandered on to note that some are stuck on "logos on cheap stuff" and then commentary about our industry being a commodity business.