What Will It Take to Get to Amazing?
Many promotional products professionals are really getting beat up on price and see the industry’s products becoming commodities. Many people tell me that their customers are demanding them to match or beat impossibly low prices. What is happening out there?
The answers lie in the fact that if you are not growing, you’re dying. It’s brutal, but true. Buyers assume that you will give them quality, service and a low price. The assumption is that you will deliver goods as pictured or promised on time, done right. This is the first level of a transaction-based sale between a buyer and a seller.