VIDEO: Direct Mail Promos From the World Wildlife Fund

My girlfriend recieved a nice direct-mail piece from the World Wildlife Fund over the weekend that I thought would be worth sharing. Along with a donations form, the small package included five colorful high-quality blank greeting cards and two small decorative wallet cards. The cards are really striking, especially for a free item given to encourage donations (as opposed to a reward item given after donating, like an NPR tote or ASPCA calendar).