The Empowerment Conversation & Your Sales Team
No matter what industry you are in, everyone is selling something, and at the foundation of every company is a hard-working sales team. At Kaspo we refer to our sales representatives as Brand Loyalists since their focus is on building loyalty for their clients brands rather than just selling promotional options. As I have reflected on myself as a leader, I have found that I have failed to use my ability to intrinsically motivate with my Brand Loyalists. Seeing this pitfall, I made the quick decision to organize a sales meeting with the outcome of scheduling weekly 30-minute sales calls.