The Correlation Between Moisture Wicking and Maids Revealed
As I set out to write this blog, I thought to myself if there is one thing the promotional apparel market never, ever talks about, it's moisture-wicking fabric.
OK, I am clearly a liar. In fact, the moisture-wicking capabilities of any given shirt might be the most discussed, written about and promoted feature in any apparel article in both retail and promotional apparel sectors. While I was doing some research for this blog, one poster on the net went so far as to say that moisture-wicking fabric is one of the top 10 inventions of the twentieth century. (Really? This may be a stretch.) So why on earth is moisture wicking apparel so important?