The AAF: What's Right (and Wrong) With the New Football League's Promotional Marketing
Dear readers, I have a new obsession: The Alliance of American Football. In case you haven't fallen into the AAF life yourself, it's basically a minor league for the NFL. The league, co-founded by Charlie Ebersol and NFL executive Bill Polian, consists of eight teams, including the San Diego Fleet and the Orlando Apollos. Games occur every Saturday and Sunday, and I cannot stress enough how much I've been enjoying the hype.
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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