The AAF: What's Right (and Wrong) With the New Football League's Promotional Marketing
Dear readers, I have a new obsession: The Alliance of American Football. In case you haven't fallen into the AAF life yourself, it's basically a minor league for the NFL. The league, co-founded by Charlie Ebersol and NFL executive Bill Polian, consists of eight teams, including the San Diego Fleet and the Orlando Apollos. Games occur every Saturday and Sunday, and I cannot stress enough how much I've been enjoying the hype.