The 2015 Online 18

10. Danette Gossett
I don't know Danette personally but I love her content. An impressive list of followers and content very focused on marketing, Danette posts and reposts interesting content on a regular basis.

11. Bill Petrie
A newcomer to the list, Bill is making active contributions to industry conversations. Bill keeps it real on social media and engages frequently. His high Klout score and engaging content make him someone you should get to know.

12. Charity Gibson
The highest ranked person on our list with the lowest Klout score. How does this happen? Well, Charity is behind the majority of Promokitchen posts and while normally I would not include this in the person's ability to influence conversation, Charity seems to dedicate more of herself to the benefit of others through Promokitchen while also engaging quite well on her own accounts.

13. Bruce Perryman
Another person I overlooked last year, Bruce is highly engaged online with a high Klout score. Bruce is an active retweeter of good content on Twitter proving the value of cultivating a smart list of people to follow. Bruce is also an enigma on this list as both a PPAI Board member and only embroiderer on the list. A nice guy with great insights, Bruce uses his influence to the benefit of others.

14. Steve Woodburn
Steve is one of the best originators of content in our industry. His blogs are useful and insightful while being easy to read. Consistent and quietly engaging, Steve continues to be someone I enjoy reading and has recently joined an industry supplier. Steve is someone all suppliers can learn from with his original and engaging content.

15. Denise Taschereau
Another person I don't know personally but with excellent content, Denise is dominating the environmental promotional products discussion online. Focusing on her passions, she delivers relevant content both for this industry and outside the industry in a niche that is going to become even more important.