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Holiday weekends are always bittersweet. Having the day off is nice (especially when a pool party and BBQ is involved) but these weekends always seem to fall at the most inconvenient times. For the writers at Promo Marketing, these weekends usually fall in the middle of production. Independence Day was no different. As happy as I was to don my red, white and blue and view a stellar fireworks display, our July issue was never far from my mind (partly due to the plethora of promotional items celebrating the Fourth).
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