Superman Sets Record for Most Promotional Tie-ins, Frowns
Earlier this week, David Schaaf, marketing communications coordinator for Newton Manufacturing, posted a blog on this same topic. In it, he discussed how distributors can use the same tactics as the corporate film sponsors on a smaller scale. Encourage your customers to sponsor local events, such as races, music festivals or town fairs, and get their name in the background of real life. If a client asks if it's effective, just point to that Coca-cola banner in the background of Man of Steel and ask if they think it's working.
As David also points out, promotional items have one leg up on traditional product placement. Most sponsors of local events and the corporate partners of Hollywood are forgotten once the customer goes home, but the smart marketer who give them an imprinted T-shirt or tumbler ensure that the end-user will be reminded again and again.
Give David's post a read, go see Man of Steel, and let me know what kind of creative marketing ideas it inspires that will make you the new Superman for your clients. Just don't frown as much. You'll get wrinkles.
*Ed. Note: This is incredibly important and I want to make my home in that nest.