Social Media – Old Tools in New Packaging
I’ve been talking about the transformative changes taking place in the workplace today, and social media appears at first glance to be a whole new ballgame. True, many of the rules have changed. True, the packaging has changed. True, there has been a transformation. But just as you experienced a change when you traded your vinyl records to shiny new compact discs and a transformation when you now carry all of your music library on your phone—you’re still listening to music. Despite the many changes and transformations that we’ve experienced—it’s still about business and it’s still about a couple rules that have not changed.