Selling in the Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is about being there whenever and wherever your client might be receptive to your message. It used to be far less complicated to be in sales, especially in the promotional products industry. If you had the relationship, you were the clients' resource. Your marketing primarily consisted of sending a catalog to your clients a few times a year, along with a few visits via phone or in person.