Promotional Products as an Engagement Strategy: Part 3 of 3

This is the final post in a three-part series. Read part 1 here and part 2 here.

For effective use, the engagement professional will be strategic and thoughtful in the selection of promotional products as a communications device. Selecting the right products means knowing your communication objectives. It is critical to be intentional and to know what message you are going to deliver. Be specific. Focus on helping, enabling and informing your target audience.