Promotional Products Company Exposed In NBC Dateline Report!
"Problems can be golden opportunities for enterprising marketers.
"Corporate America needs promotional products. And because of the risks, because of these problems, they need a knowledgeable and conscientious distributor to guide them, protect them, to act as a fiduciary for their most valuable asset—their good name—to ensure that it only goes on quality products that are safe and compliant and is never put on a product that might cause risk or embarrassment. In short, they need a trusted advisor. You.
"We're a commodity industry. Many of our products can be obtained from a seemingly limitless number of suppliers and distributors. But as a trusted advisor you change the paradigm. Instead of price driven sales, yours are value driven sales. Now, instead of losing business to low-bid competitors your clients often select you without bidding, because they trust you. They understand that you're selecting appropriate products from suppliers with rock-solid compliance programs and that you'll never risk putting their name in harm's way.
"You don't have to be a product safety expert but you do need to learn the basics. PPAI has a broad range of educational materials and webinars to help you get started. If you have questions, send me an email or give me a call. Within a short time you'll learn the issues and be well on your way to becoming a trusted product safety advisor and a very savvy promotional products marketer."
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