Product Recall: A Nightmare On Your Street

Jason Vorhees. Freddy Krueger. Michael Myers. Three classic horror movie villains that can send shivers down the spine with the mere mention of their names. But nothing strikes fear in the heart of product managers everywhere more than one thing: Recall.

A product recall is a nightmare no business wants to go through. They are scary because there's uncertainty surrounding the situation, particularly for the unsuspecting and uninitiated. Uncertainty with the depth of the issue, uncertainty with how the problem will be corrected and uncertainty with the lingering after-effects once the initial crisis is over.