Problems and Opportunities
The problem with problems is that sales people see them as mistakes and not opportunities.
Wouldn't it be amazing if a customer's problem with a job led to a great outcome? In fact, it'd be cooler still if the result was a level of customer satisfaction that would not have happened had the problem not occurred in the first place!
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.